Fred McKim
06-18-2013, 01:30 PM
From 5. Executive Reports.
Public Relations Coordinator Report ( Non-Executive Officer ) - Bob Armstrong
Bylaw 3 of the CFC Handbook, under Duties of Officers in Section 8C, gives the mandate of the Public Relations Coordinator position ( created at the 2010 AGM ) as:
“ 8C. The Public Relations Coordinator will be responsible for promoting the image of the CFC and for promoting chess generally to the public. As such the Public Relations Coordinator will, among other things:
- deal with mainstream media to promote significant chess news, such as Canadian Chess Champions, a new Canadian GM, major tournaments like the Can. Closed, Canadian Open, Can. Women’s Closed, CYCC, etc., the various benefits accruing from playing chess and other positive aspects of the chess culture. “
Here is the update on activity since the 2013 Spring Meeting ( April/13 ):
1. “ News “ Items ( on the CFC Website Homepage under “ Latest News “[copies on the CFC “ News “ Discussion Forum, Facebook, and Twitter ] ) – Posted 27 news items ( from April 1 to and including mid-May/13, when the CFC website “on-line newsfeed” replaced the “Latest News” column) – average of more than 4 news posts per week; this is the same rate as for the Jan. - April/13 period.
2. “News Items” (on the CFC Facebook Page, and the CFC “News” Forum) – from mid-May to and including June 14 – posted 14 news items – slightly less than 4 posts/per week. [ Note: at the moment, the PRC postings are entirely separate from the website and the new on-line newsfeed, though we are all keeping up on what the other is doing. We are monitoring how this is working – it is my opinion that these things can all co-exist. There is some modest duplication sometimes, but the duplications are significantly different since my posts are just very short news “blurbs”, while the on-line newsfeed coverage of the same item is much more detailed. So I don’t seem them as “interfering” with each other] .
3. Press Releases: none issued – there are generally not many chess items that the mainstream media may consider “news”. So it is not uncommon to have a quarter with no press release.
4. Media Contacts: none this past 3 months
5. Discussion Boards: posted number of times on the members’ CFC Chess Chat Forum, and the CMA Chesstalk, answering CFC issues raised.
6. New Media Links: I have been provided by members with media links across the country, and am slowly integrating them into the CFC Media E-mail Groups as time permits.
7. CFC Facebook Non-Profit Corporation Page: have continued incremental building of the site - grew from 214 “Likes” for the page on April 1, to 237 by June 11 or 23 new “Likes” in 6 weeks (had 43 new “ Likes “ from Dec. 31/12 to March 31/13 – 12 weeks). So the rate of growth continues at the same rate – modest but steady. It seems more Facebooker’s are finding our CFC FB page. The majority of “ Likes “ are not CFC tournament players, and many are not CFC members. We are reaching out in the social media to the non-CFC chess-playing public. We also have some players from other countries as “ Likes “, who now follow Canadian chess.
Public Relations Coordinator Report ( Non-Executive Officer ) - Bob Armstrong
Bylaw 3 of the CFC Handbook, under Duties of Officers in Section 8C, gives the mandate of the Public Relations Coordinator position ( created at the 2010 AGM ) as:
“ 8C. The Public Relations Coordinator will be responsible for promoting the image of the CFC and for promoting chess generally to the public. As such the Public Relations Coordinator will, among other things:
- deal with mainstream media to promote significant chess news, such as Canadian Chess Champions, a new Canadian GM, major tournaments like the Can. Closed, Canadian Open, Can. Women’s Closed, CYCC, etc., the various benefits accruing from playing chess and other positive aspects of the chess culture. “
Here is the update on activity since the 2013 Spring Meeting ( April/13 ):
1. “ News “ Items ( on the CFC Website Homepage under “ Latest News “[copies on the CFC “ News “ Discussion Forum, Facebook, and Twitter ] ) – Posted 27 news items ( from April 1 to and including mid-May/13, when the CFC website “on-line newsfeed” replaced the “Latest News” column) – average of more than 4 news posts per week; this is the same rate as for the Jan. - April/13 period.
2. “News Items” (on the CFC Facebook Page, and the CFC “News” Forum) – from mid-May to and including June 14 – posted 14 news items – slightly less than 4 posts/per week. [ Note: at the moment, the PRC postings are entirely separate from the website and the new on-line newsfeed, though we are all keeping up on what the other is doing. We are monitoring how this is working – it is my opinion that these things can all co-exist. There is some modest duplication sometimes, but the duplications are significantly different since my posts are just very short news “blurbs”, while the on-line newsfeed coverage of the same item is much more detailed. So I don’t seem them as “interfering” with each other] .
3. Press Releases: none issued – there are generally not many chess items that the mainstream media may consider “news”. So it is not uncommon to have a quarter with no press release.
4. Media Contacts: none this past 3 months
5. Discussion Boards: posted number of times on the members’ CFC Chess Chat Forum, and the CMA Chesstalk, answering CFC issues raised.
6. New Media Links: I have been provided by members with media links across the country, and am slowly integrating them into the CFC Media E-mail Groups as time permits.
7. CFC Facebook Non-Profit Corporation Page: have continued incremental building of the site - grew from 214 “Likes” for the page on April 1, to 237 by June 11 or 23 new “Likes” in 6 weeks (had 43 new “ Likes “ from Dec. 31/12 to March 31/13 – 12 weeks). So the rate of growth continues at the same rate – modest but steady. It seems more Facebooker’s are finding our CFC FB page. The majority of “ Likes “ are not CFC tournament players, and many are not CFC members. We are reaching out in the social media to the non-CFC chess-playing public. We also have some players from other countries as “ Likes “, who now follow Canadian chess.