While not an attempt to answer the original poster in this thread, I'll offer my own thoughts on ways to try to reduce the geek factor in chess, by way of an old blog entry of mine on the subject:
http://www.chesscanada.info/forum/en...actor-of-chess
Note that even if one chooses to wave the white flag and just concede that chess is largely for geeks, guess what? In today's world geekiness is becoming rather closer to the norm, thanks to technology allowing such things as video games. Then there's Harry Potter...
There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy.
Hamlet (1.5.167-8), Hamlet to Horatio.