7. 2013-C Affiliate Program Revamp (Pacey/Palsson) - commentary only
To amend the CFC Handbook’s Section 21 from subsections 2106 to 2110, so as to be entirely replaced with the following:
Rationale for motion:2106. CFC MEMBERSHIP SALES AFFILIATE PROGRAM
2107. Description
CFC Membership Sales Affiliation (not to be confused with Provincial Affiliation, where a certain organization in each province is recognized by the CFC as the representative group of chess in that province) is a program to give incentive to local chess organizations and individuals to increase the number of full CFC memberships they collect.
2108. Benefit
For $25 a year (plus HST/GST), a CFC membership sales affiliate receives a 15% rebate on all CFC (not provincial) dues for all full (i.e. not Tournament or Life) CFC membership fees collected which are submitted to the CFC office within 7 days of their collection by the CFC membership sales affiliate.
2109. Method of CFC Membership Sales Affiliation
Any chess organization (or individual) may become a CFC membership sales affiliate with the CFC for a fee of $25 per year (plus HST/GST). Send this fee to: CFC, 356 Ontario Street, Suite 373, Stratford ON, N5A 7X6
(Note: unlike the to-be-replaced old section 21, there is to be no sub-section 2110)
The old Affiliate Program has fallen into disuse. The word ‘Affiliate’ when used alone may have been a cause for confusion, hence ‘CFC Membership SalesAffiliate’ is used instead (‘Club Affiliate’ might also cause undue confusion, differently, if used). Tracking auto-renewals was rejected as being unnecessarily complex. The amount for the fee ($25) was selected to try to provide a more substantial incentive to more chess organizations and individuals than the oldAffiliate program offered. At the current amount for the CFC portion of an adult CFC membership, a CFC Membership Sales Affiliate would need to collect 5 adult CFC membership fees to just about break even, taking into account GST/HST ($36 x 0.15 = $5.40 would be received by a CFC membership salesaffiliate for one adult CFC membership fee collected). The proposed new Program’s success may depend heavily upon advertising. I (Kevin Pacey) offer to contact Canadian chess clubs individually by email as one way of advertising a CFC Membership Sales Affiliate Program, if this motion (or perhaps a similar one) is passed at this meeting.
