10. Affiliate Program Discussion

[Christopher Mallon]

I'm just saying Fred... if you don't have the part about tracking affiliates in there for auto-renewals, then it's essentially the same program as before, which was abandoned due to disuse. In some cases, for this very reason.

[Fred McKim]

I'm just saying Fred... if you don't have the part about tracking affiliates in there for auto-renewals, then it's essentially the same program as before, which was abandoned due to disuse. In some cases, for this very reason.

I think it was simply no longer advertized, but I could be wrong. Everything goes in cycles.

Anybody up for an LTIP Grant ?

[Bob Gillanders]

Personally, I think it's being overly complicated by you guys. You get a percentage on the money you submit. End of the line.

The player renewing on their own is great. I think your model could be simplified by increasing the percentage rebated to 15% to compensate.

Fred has the right idea. If you send in the money, you get the commission. I have been thinking about being an affiliate myself. I often take cash or cheques from friends at the clubs and sent it in myself as a favour. So why not get a commission. However at 10%, blah, hardly worth it, but 15%, well maybe!

[Christopher Mallon]

I think it was simply no longer advertized, but I could be wrong. Everything goes in cycles.

Even if it's no longer advertised, everyone who WAS using it still stopped.

Of course in the old days I believe they also got a magazine subscription.

[Fred McKim]

I would be willing to put forward a motion:

CFC Club Affiliate: For $60 / year, a club (or other organization) can be affiliated with the CFC and receive a rebate of 15% on all full CFC membership fees and 5% on tournament membership fees collected and submitted within 7 days.

....

I'm willing to have this reworded. I'm also willing to negotiate on whether $60 is the right price or not (it would probably have to include HST/GST - or that could be an add-on).

Bob G. Want to second this ?

[Christopher Mallon]

I don't see why we should encourage tournament memberships, personally.

[Aris Marghetis]

Dutton Chess Club on Bayview was an affiliate for years -- as was the SCC.

It is of great benefit -- the organization breaks even after about 20 CFC memberships sold in a year.

So... if an individual organizer or club or organization sells more than 20 memberships per year, it is a worthwhile Program to have.

The program also provides greater incentive to TD's to "UP-Sell" the tournament membership fee to a full 1 year membership.

As an Organizer/TD who brings in at least 20 a year, I would like Organizers/TDs included!

[Michael von Keitz]

CFC Club Affiliate: For $60 / year, a club (or other organization) can be affiliated with the CFC and receive a rebate of 15% on all full CFC membership fees and 5% on tournament membership fees collected and submitted within 7 days.

....

I'm willing to have this reworded. I'm also willing to negotiate on whether $60 is the right price or not (it would probably have to include HST/GST - or that could be an add-on).

Bob G. Want to second this ?

As Aris points out, organizers/arbiters may wish to affiliate themselves. I'd stick with "CFC Affiliate," as opposed to "CFC Club Affiliate." Commission in the 10-20% range sounds right, but, as a former user of the program, I'd love to hear Mark's thoughts. Maybe even 15% is too modest. I think I'd also tend to agree with Chris regarding the inclusion of tournament membership fees.

[Ken Craft]

Are we convinced re-implementing this program will generate more revenue?

[Fred McKim]

As Aris points out, organizers/arbiters may wish to affiliate themselves. I'd stick with "CFC Affiliate," as opposed to "CFC Club Affiliate." Commission in the 10-20% range sounds right, but, as a former user of the program, I'd love to hear Mark's thoughts. Maybe even 15% is too modest. I think I'd also tend to agree with Chris regarding the inclusion of tournament membership fees.

I called it CFC Club Affiliate, because otherwise it seemed to be getting confused with Provincial affiliate. It can be spelled out that individuals can qualify as a "club".