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If the federal Liberal party can promise net-zero emissions by 2050, then I guess it would be easy for the CFC to promise any number of things to be achieved by that year, including putting ads for chess on TV... now that's what I call long-term planning by the federal Libs! :)
torontosun.com/news/national/election-2019/Liberals say they would commit Canada to net-zero emissions by 2050:
https://torontosun.com/news/national...0-9818624f0ca8
[edit: here's a link to a thread that {currently} briefly mentions chess on tv, including shows/newscasts covering serious chessplay:]
http://www.chesscanada.info/forum/sh...ss-in-the-arts