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I've made a model for chess styles inspired by parts of Secrets of Endgame Strategy by Lars Bo Hansen (Gambit, 2006), Winning with Chess Psychology by Benko & Hochberg (McKay, 1991) & Secrets of Practical Chess by Nunn (Gambit, 1998). It's like Hansen's model in his books, expanded.

Style is a set of tendencies (tastes/fortes) that can show in cases of near equivalent available choices; any may affect a game's character a long time. The avg. # of cases per game is uncertain, ...

Here are 12 possible reasons I chose (from the many) that people may like to play chess because of, without much taking skill level or ambition into account (for me, what first grabbed my attention as a child was the magnificent & regal beauty of a typical chess set). Particular emphasis is given to factors that are unique to chess. There are 5 general themes: Excitement, Entertainment, Artistry, Satisfaction & Personal Expression:

On the lighter side:

1. Cheapos ...

Based on old chesstalk message board posts of mine:

First, I'll summarize my personal disappointments with competitive offline chess:

As a Canadian teenager back in the 1970's I made some [optimistic] guesses about what chess might have in store for me, Canada, or even for the grand old game itself, if I decided to pursue it at least half seriously for a lifetime, and these guesses all proved to be entirely ... wrong.

Guess #1: I could become at least ...

The perception of chess as a game for geeks seems to be fairly common, which may hurt the popularity of the game, at least when played competitively. For instance, the full title of a book about a successful NYC high school chess team includes the word 'geeks':

https://en.wikipedia.org/wiki/The_Kings_of_New_York

Just after brainstorming today, two approaches to tackling the commonly perceived geek factor of chess occured to me. The first was to hope for the increased ...

In trying to come up with fresh ideas to suggest for the CFC (or provincial associations) to help local organizers develop Canadian chess, my attention was eventually drawn to the possibility of the CFC obtaining more members and revenue by providing new services that might be seen as having value. With the CFC's financial resources limited, at least at present, I came up with four services (for now) that might be feasible, even possibly sometime in the near future.

The first idea ...